CERC rebrands as AdvanceCT

The Connecticut Economic Resource Center (CERC), the economic- and market-research affiliate of the Department of Economic and Community Development, has rebranded as AdvanceCT.

The rebranding comes a year after Gov. Ned Lamont announced that the state DECD and CERC forged a new public-private partnership to make the Rocky Hill-based nonprofit Connecticut’s recruitment arm focused on researching ways to support, retain and recruit businesses to the area. more