This presentation will introduce and expound upon best practices for both Customer Discovery (the science of understanding prospective customers’ goals and challenges) and Customer Development (the art of forging a winning value proposition and delivering on it through successful products and services).
Whether you’ve learned about Customer Discovery and Development before or are new to these concepts, this interactive and actionable talk will help you deepen your understanding of your target market, frame your offerings in ways that appeal to your prospective customers, and lay the foundations for rapid and sustainable business growth.
Speaker: Travis Millman
Travis Millman is a serial entrepreneur and innovative business leader who has worked extensively in digital health, behavioral health, educational technology, and digital media. He is currently the Chief Operating Officer of Neuvotion, an early-stage medical device company developing rehabilitation technologies for the millions of people who have experienced stroke or traumatic injury.