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Join us for a fundraising workshop that explains the nuances of creating and managing an effective outbound
fundraising campaign. The content is tailored towards emerging and experienced scientist-entrepreneurs seeking to raise capital.

The topics include an overview of today’s investor landscape (i.e. the VC void and new investor categories filling that void), branding and messaging, the philosophy of an outbound fundraising campaign, generating a global target list, and managing mailings, follow-up and meetings.

Presenter:

Dennis Ford
Founder & CEO, Life Science Nation; Creator of RESI Conference Series

Dennis Ford is an entrepreneur and author with expertise in sales, marketing, and business development. He has spent most of his career finding, vetting and launching a myriad of technology-based companies. Over the last decade, he has worked extensively with global alternative investors and is deeply interested in getting funding for high-growth early-stage technologies. He is a big proponent of using profiling and matching technology to find that all-important business fit in the marketing and selling process. In today’s context Dennis can connect early stage life science companies with 10 categories of global partners thus making the finding of capital and distribution channels very efficient.

Dennis created the Redefining Early Stage Investments conference series to facilitate an interactive ongoing dialog between buyers and sellers in the life science arena. Before LSN, Dennis was the President and CEO of a company that improved the way hedge fund and private equity fund managers raised capital and marketed their funds to investors.

Workshop Outline:

1:00 – 2:30 pm  Workshop

  • About Life Science Nation (LSN)
  • Raising Capital: The 3 Most Important Questions
  • The Changing Investor Landscape
  • Debunking the Top 10 Old Myths in Fundraising
  • Planning & Infrastructure for an Outbound Fundraising Campaign
  • Building Your Brand Through Consistent Messaging
  • Key Components of Fundraising Marketing Collateral

2:30 – 3:00 pm   Networking