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Webinar: Essentials of SBIR/STTR Commercialization – Hosted by CTNext

May 6, 2020 @ 2:00 pm3:30 pm

What is my research’s market potential?

How to I define a path to commercialization?

How will SBIR/STTR evaluate the quality of my strategy?

A credible commercialization strategy not only helps you evaluate your customers and market, it is critical to garnering the attention of funding sources, including SBIR/STTR and others. We know it is a key differentiator in SBIR/STTR proposal reviews. This webinar is an essential first step in understanding what your target agency/institute expects to see from a company in a well-planned path to market, and developing your own strategy to meet those expectations.

Webinar Leader: Shannon Bass, Principal Consultant, BBC
Shannon Bass is a Principal Consultant with 28 years of management experience in the biotechnology industry and as an independent SBIR/STTR consultant.


May 6, 2020
2:00 pm – 3:30 pm