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Strategic Storytelling: Using Video to Simplify Complex Science – Hosted by In Focus Consulting
March 5 @ 1:00 pm - 2:00 pm
Are your scientific videos struggling to connect with non-technical audiences? Join video production veteran Jesse Krinsky, Founder & Lead Consultant at In Focus Consulting and former creative lead at Thermo Fisher Scientific and The Economist, for an insight-packed session on strategic storytelling in life sciences.
In this 60-minute webinar, you’ll discover:
- Proven frameworks for simplifying complex scientific concepts without sacrificing accuracy
- Strategic approaches to balance technical detail with audience engagement
- Practical methods for structuring narratives that drive meaningful action
Perfect for: Marketing and communications professionals in life sciences organizations who want to elevate their video content strategy and maximize audience impact. Drawing from 20 years of experience and success stories at leading scientific organizations, Jesse will share actionable insights you can implement immediately to enhance your video communications.
Drawing from 20 years of experience and success stories at leading scientific organizations, Jesse will share actionable insights you can implement immediately to enhance your video communications.