The State of Connecticut is embarking on an ambitious endeavor: a transformative state branding campaign to serve as the identity for Connecticut for years to come. The effort is beginning with a survey of key stakeholders to “help to inform this transformative state branding campaign” and “ to provide a diverse and inclusive vision for our state.”
During the past decade, officials point out, “the tapestry of what Connecticut looks like has greatly evolved: the addition of new businesses; thriving key industries; strong cultural, arts, and tourism assets; and a more diverse, younger population.”