What is my research’s market potential?
How to I define a path to commercialization? How will SBIR/STTR evaluate the quality of my strategy? A credible commercialization strategy not only helps you evaluate your customers and market, it is critical to garnering the attention of funding sources, including SBIR/STTR and others. We know it is a key differentiator in SBIR/STTR proposal reviews. This webinar is an essential first step in understanding what your target agency/institute expects to see from a company in a well-planned path to market, and developing your own strategy to meet those expectations. |
Webinar Leader: Shannon Bass, Principal Consultant, BBC
Shannon Bass is a Principal Consultant with 28 years of management experience in the biotechnology industry and as an independent SBIR/STTR consultant.