JK Creative

615 Fern Street
West Hartford, CT 06107

Phone: 860-595-2042
Website: https://www.jkcreative.net

Email: jesse@jkcreative.net

General Information:

JK Creative is a CT-based video production and strategic consulting company founded by Jesse Krinsky. Jesse has over 20 years of experience producing video content in the life science industry, including managing video production and creative strategy for Thermo Fisher Scientific. Previous clients include GlaxoSmithKline, Amgen, Johnson & Johnson, Qiagen, Philips Healthcare, Specialists on Call, and more.

In addition to video production, JK Creative specializes in strategic consulting services:

• Creative Department Optimization: Evaluating roles, responsibilities, workflows, and technologies to identify opportunities for improved collaboration and efficiency.

• Video Content Strategy: Developing a comprehensive plan for video content based on business priorities, target audiences, and brand messaging. Includes content types, themes, schedules, and KPIs.

• Resource Allocation Analysis: Reviewing budget, staffing, and workload to determine ideal resource management and how to maximize output. Provides options for reallocating internal resources and recommendations on outsourcing.